The new brand imagery captures this idea through a split illustration, conveying scientific efficacy and a healthy brain on one side, and colorful vignettes of everyday life on the other.
We’ve been on an incredible journey with Neuriva creating the brand from scratch – from our very first meeting through to a fully-fledged brand that brings bold disruptive design thinking to the category.”Design Bridge saw the opportunity to differentiate the Neuriva brand by telling both natural and science stories in one, drawing on its unique positioning of using clinically proven natural ingredients backed by science. The brain health segment is an incredibly exciting space and the fastest growing segment within the VMS category, but it was filled with poorly designed products and plenty of questionable science.
The complete brand world includes Neuriva’s visual identity, wordmark and logo, packaging, illustrations, key visuals and a suite of iconography that has been used for the brand’s digital presence.Sam Cutler, Creative Director at Design Bridge New York, commented, “The vitamin, mineral and supplement (VMS) category grew by around $500 million in the past year, driven by increased interest from consumers both online and in store. Design Bridge have created a disruptive and engaging new brand presence within this growing category with a design that combines the product’s strong natural and scientific credentials while bringing to life the key consumer insight that “bright brain = bright life”. Design Bridge creates disruptive brand world for new brain performance supplement NeurivaBranding draws on the product’s natural and scientific credentials to achieve strong differentiation in the growing niche of the vitamins, minerals and supplements (VMS) category.New York, May 7 2019: Design Bridge New York are pleased to share details of the brand world creation for Neuriva: a new brain performance supplement brand that has just launched by consumer health and hygiene company RB in the US with two variants Neuriva Original and Neuriva Plus.
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